Top 5 iOS Photo and Video Apps in South Africa Q2 2025

In the second quarter of 2025, the performance of the top five photo and video applications on the iOS platform in South Africa showcased interesting trends. This analysis, powered by data from Sensor Tower, highlights the weekly downloads, revenue, and active user metrics for each app.

CapCut - Video Editor from Bytedance Pte. Ltd saw a steady increase in weekly revenue, peaking at approximately $21K by the end of June. The app's weekly downloads fluctuated, starting at around 21.9K and ending the quarter at about 13.7K. Active users remained strong, with numbers hovering around 570K by the end of the quarter.

YouTube, published by Google, maintained a robust weekly revenue, increasing to over $52K by the end of June. Downloads showed a slight decline, starting at around 11K and closing at approximately 7.9K. Active users consistently exceeded 6M throughout the quarter.

Instagram experienced consistent weekly revenue, with numbers around $5K. Downloads ranged from 8.4K at the beginning to about 7.5K at the end of the quarter. The app's active user base remained stable, concluding the quarter with approximately 853K users.

Canva: AI Photo & Video Editor exhibited a solid performance in revenue, reaching around $23K in late June. Downloads fluctuated slightly, with numbers around 6.4K initially and ending near 6K. Active users showed a slight recovery, closing the quarter at about 199K.

Snapchat by Snap, Inc. had modest revenue growth, peaking at approximately $3.5K by the third week of June. Downloads were fairly stable, starting at 5K and ending at around 4.6K. The active user base saw an increase towards the end of the quarter, reaching approximately 779K.

For more in-depth insights and analysis, visit Sensor Tower’s platform.